Both ever-expanding data scraping and treatment of products as sales-maximizing, behavior-conditioning stimuli were elementary marketing priorities from Day One of the Marketing Era. Both pre-date, clearly and massively, the inevitable emergence of AMGAF.
Funny, then, that in this book’s 531 pages, Zuboff does not discuss big business marketing! I mean, the word “marketing” does not appear in the book’s index!
Hence, despite the many useful arguments and facts Zuboff provides in this work, the thing is a giant red herring, an effort to make hair-splitting look like brain surgery.
Big business marketing is really a rather amazing institution. The main engine of national and global culture and a plain and direct outgrowth of our socio-economic order, it is somehow so ideologically well-insulated that almost nobody can bring themselves to mention, let alone analyze, it.