Spike Lee Earns a Hicksie

Here at TCT, we occasionally bestow our widely un-coveted Golden Hicksie Award on highly deserving individuals and groups.

The GHA commemorates the late comedian Bill Hicks, who once said this:

“Here’s the deal folks: you do a commercial, you’re off the artistic roll call forever. End of story, OK? You’re another corporate fucking shill, you’re another whore at the capitalist gang-bang. And if you do a commercial, there’s a price on your head, everything you say is suspect, and every word that comes out of your mouth is now like a turd falling into my drink.”

Bill Hicks, 1961-1994

The newest GHA recipient is the one-and-only Spike Lee, who is apparently now making mega-commercials for no less a sociopathic, ecocidal, petty-bourgeois thing than the Cadillac Escalade.

Automotive News reports:

Spike Lee is slated to introduce the redesigned Cadillac Escalade during Oscars week in Hollywood next month with the premiere of his latest short film centered on the fifth generation of the Cadillac flagship.

The Oscar-winning actor, producer and director’s film — called “Anthem” — highlights the innovation of the 2021 Escalade with a filming technique that heightens the sense of motion for viewers, according to a Cadillac statement. The film will be shown at the Escalade reveal Feb. 4.

Due to its special achievements in the area of assisting TPTB with courting carmageddon, Mr. Lee’s GHA is being co-awarded by TCT and our sister site, Death by Car.

Mr. Lee has this astounding bit to say about his shameless, needless greed:

“I’m honored to be part of the next generation of the Escalade, which embodies style, luxury and prestige conveyed without pretension.”

Notwithstanding this claim, here is the main selling point for this monster, according to your friend and mine, the General Motors corporation:

Among the features the sweeping film highlights is the new Escalade’s industry-first curved OLED screen technology, which offers bold imagery, perfect blacks and the largest color range of any automotive display in production today.

For those keeping track, that’s a brag about a new-and-improved TV in the car. You know, “innovation.”

Lee, of course, has long sold his skills and reputation to corporate marketers. This newest project, though, is truly Hicksie-worthy.

He’s gotta have it.

Hicksie-Palooza

The Super Bowl’s extra-lucrative marketing flow always lures forth some deserving new recipients of the much-uncoveted Golden Hicksie.

2019 will apparently be no disappointment.

Behold the forthcoming SB ad for one of AnheuserBuschInBev‘s wares:

Could anybody cram more iconic mediocrities into one small frame? Jeff Bridges and Sarah-Jessica Parker? The Coen Brothers? The post-feminism of Sex Man-Chasing in the City? The sleep-inducing bore who is the Big Little Lebowski? Stella Artois beer?

Golden Hicksies all around! Shame on all these rich, over-rated people and things. May Bill Hicks’ immortal words haunt your nightly dreams.

Micro-Cosmos

science-equals-money So, to much fanfare, Neil DeGrasse Tyson is remaking Carl Sagan’s astronomy-and-a-bit-of-science TV show. Is television any way to learn science? Did Sagan’s Cosmos really turn anybody on who wasn’t already turned on, or about to be turned on? Is, as the Babysitter-in-Chief would have it, a passion for truth and bold thinking about new problems and limits really part of our national character at this point? Is it even tolerated, let alone promoted, by anybody in power?

Whatever your answers to these questions may be, ponder the more elementary fact that Tyson’s show is commercial, while Sagan’s was public. Hence, you have to wonder how much Tyson truly embodies his mentor’s spirit. Before giving up on PBS (not that it is anything like truly public), Tyson might have gone back and pondered the fact that Sagan fought an extended legal battle to prevent Apple from using his name to sell its products.

In any event, thanks to its commercialization, the first institutional task of the new Cosmos is greenwashing. In the coming weeks, we’ll discuss some of the details of what things like “the Chrysler Brand” gain from such campaigns. We’ll also keep notes on how the sponsors impose limits on what makes it into Tyson’s scripts. Don’t expect much fearless talk about the main tasks of science at this point in human history.

Xmas Creep 2012

Capitalism is extremely predictable, at least at the level of the managerial actions that drive its mundane operations. Thus, as we TCTers know, the great junk-pushing rite known as Christmas grows a bit every year. Hence, this unsurprising news from today’s edition of The New York Times:

Some of the nation’s biggest retailers — Sears, Target and Toys “R” Us among them — announced this month that they would be moving up their predawn Black Friday door-buster sales to Thanksgiving Day or moving up their existing Thanksgiving sales even earlier on Thursday. Walmart, which has already been open on Thanksgiving for many years, is advancing its bargain specials to 8 p.m. Thursday from 10 p.m.

But in Maine, Massachusetts and Rhode Island, the stores will sit dark until the wee hours of Friday. Even Walmart will not open in Maine until just after midnight Friday or in Massachusetts or Rhode Island until 1 a.m.

New England’s blue laws were put down by early settlers to enforce proper behavior on Sundays. (The origin of the term is unclear. Some have said the laws were printed on blue paper, while others have said the word “blue” was meant to disparage those like the “blue noses” who imposed rigid moral codes on others.)

Over decades, many of those laws — which banned commerce, entertainment and the sale of alcohol, among other things — were tossed aside or ignored, or exemptions were granted. In some cases, the statutes were extended to holidays and barred retailers specifically from operating on Thanksgiving or Christmas.

All quite boring, except for this: If you go look at the story on the NYT site, you’ll notice its html title and the words that appear in your browser’s tab are this: “Blue Laws Curb Consumerism.”

So the inexorable march of Xmas marketing toward the Fourth of July is caused by consumerism — whatever that is, not capitalism?

Here you see the conceptual violence inherent in the system.

If you doubt such linguistic shifts matter, consider this lament from a local quoted by The Times:

“Thanksgiving is supposed to be about giving thanks for all you have,” said Mr. Brewster, 47, who runs a computer repair business. “I cringe to think what society is doing to itself,” he said of the mercantile mania that threatens one of the least commercial holidays.

“What society is doing to itself.”

Stalin and Hitler would be purple with envy at this amazing mental elision of a runaway ruling class.