Teads.tv, aptly near in several senses to Turds.tv, has the chutzpah to vocalize corporate capitalist dogma without a shred of shame. According to these hawkers, not only is the present content of the mass media in the United States “great,” but only through the current system of advertising-based production and distribution could we get any content at all. Take a look:
Beneath this amazing video, Teads tries to complain about public ignorance and ingratitude:
According to Teads research, 68% of consumers underestimate the amount of revenue that advertising contributes to media sites. The tendency to devalue the significance of ads might relate to the fact that many display and video units are designed without regard for the user-experience. Such units are interruptive to online activities, and too many of them can severely compromise a website’s look and appeal. To avoid these types of ads, many users have installed ad blockers—a move that removes frustrating online ads, but also cuts off the revenue that online content producers need to keep publishing great content.
Of course, the other way to read that 68% number is as evidence of overclass success at keeping the nature of its totalitarianism out of the public eye. Are folks ungrateful for capitalism’s great media gifts, or do capitalists want nothing to do with public consideration and supervision of basic media policies and practices? When people learn the facts about “the significance of ads,” do they get happy, or pissed off?
TCT suggests that the Teadsters may have swallowed their own bullshit a bit too deeply. As more seasoned and mature overclass forces know all too well, when it comes to the core institutional facts about big business marketing, an informed public would be an irate public.
As for the supposedly advertiser-desired open and honest debate of how our media works and the universe of alternatives, TCT says bring it on.
And while we’re at it, anybody want to make the video for “Imagine the Future if Advertisers Continue to Rule”? It ain’t a pretty picture.