The Future of Schools

In market-totalitarian America, everything must serve the overclass, and increasingly so. Hence, the latest marketing platform? The institution known as school. Per Ad Age:

Kleenex (an ecocidal marketing/waste endeavor of Kimberly-Clark Worldwide, Inc.) had approached Studiocom with an interesting challenge: create a back-to-school push promoting the brand’s “stronger, more absorbent tissues.” Problem was, “No one cares when a brand says something like this,” said Creative Director Todd Slutzky. “It’s basically a meaningless statement like ‘new and improved.'” So the Studiocom team decided to put the brand to the ultimate test–in the hands of some science savvy kids. The agency went out to the top 100 science elementary and middle schools around the U.S. and asked them to come up with creative ideas to test the strength of the new tissues.

Ten of the schools took part, each backed by $5,000 funding from Kleenex. The Studiocom team then captured the most creative and compelling “Xperiments” on film.

Here’s the smarm and teacher prostitution that “positions” this appalling trick:

Gosh, I wonder how Kleenexes would do in a strength test against the cloth handkerchieves they are designed to obscure. Science anybody?

Shamelessness

This overclass is so dominant, so safe from criticism, they increasingly just directly tell you what to do, despite your own obvious conflicting interests:

Without delving into cell phones’ ruinous effects on the cognitive and behavioral dimensions of the social fabric, contrast that spot with the work of Chris Jordan.

jordan

Vance Packard* is spinning in his grave.
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*Note also the typically insipid book description from Amazon:

The Waste Makers was the first book to probe the increasing commercialization of American life—the development of consumption for consumption’s sake.

“Consumption for consumption’s sake”? Um, no. Consumption for profit’s sake. It continues to amaze TCT how thoroughly the great sacred “consumption” doctrines remain safe from the slightest mental effort.

And how sad is it that the “progressive” publisher assigned the modern introduction to Packard’s classic to somebody unable or unwilling to mention the powers-that-be, let alone explain the basics of capitalism, i.e. the new Don Quixote [or is it catspaw?] known as Bill McKibben?

Imperial Decline

The New York Times today features a piece on the design of the workspace at the ?What If! [note: a fine nominee for the most annoying agency name ever] marketing agency, which “works to expand the markets of businesses like PepsiCo, Pfizer and Virgin.”

The theme is postmodern playground:

work-booths

The new interiors recall the whimsies of larger creative campuses like Google. There are “stimulation” shelves for employees to display objects; white boards in the elevators (“Smiths or Cure?” read one line of graffiti the other day); a “library” with no books (just wallpaper that looks like books); and vintage stereo components that play vinyl.

Can you guess what the building housing all this behavior-engineering “play” on behalf of corporate sugar water and other forms of cash-farming used to be? Yep, a free-care hospital and a lending library.

For the umpteenth time, Orwell couldn’t make this stuff up.

The Ultimate Form of Waste

dump Waste, these days, is alleged to be a creature of public, not private, enterprise.

The suppressed fact, of course, is that this is a huge case of excessive protestation.  Corporate capitalism, with its scattered McMansions and its 95 percent idle 4,000-pound grocery fetching machines and its omnipresent packaging-for-marketing efforts, is 2/3 waste.

And the waste isn’t confined to the use of materials and space, either.  In a nation of billowing, softening, clogging bodies, with vast fields of work needed in reconstructing towns and rehabilitating ecosystems, how sick is this?:

108.616 million people in America are either unemployed, underemployed or “Not in the labor force”. This represents 45.5% of working age Americans.

If you count the “Part time employed for non-economic reasons”, you get 126.8 million Americans who are unemployed, underemployed, working part time or “Not in the labor force”. That represents 53% of working age Americans.

Hat-tip: Doug Pressman