According to Advertising Age, it now costs $240,000 a minute to air your ad on “Fox NFL Sunday.” That’s $14,400,000.00 per hour, and this is only the fee for the air-time. The cost of hiring the creators and actors goes above and beyond this sum.
All funded through the private marketing taxes built into the prices of big businesses’ products.
The Reincarnation of Ronald Reagan called President Obama has told us what we will get in return for our public purchase of General Motors:
What we are not doing — what I have no interest in doing — is running GM. GM will be run by a private board of directors and management team with a track record in American manufacturing that reflects a commitment to innovation and quality. They — and not the government — will call the shots and make the decisions about how to turn this company around. The federal government will refrain from exercising its rights as a shareholder in all but the most fundamental corporate decisions. When a difficult decision has to be made on matters like where to open a new plant or what type of new car to make, the new GM, not the United States government, will make that decision.
In short, our goal is to get GM back on its feet, take a hands-off approach, and get out quickly.
The foxes who ate all the chickens will not be told they are disqualified from running the place, despite the fact that the collective of the chickens just bought it.
Of course, the people who run the chicken collective are rather obviously foxes in feathered garb. The foxes bought them their television commercials and sponsored their rise from the coop.
Obama’s plan here is a guaranteed disaster, too, by the way. The age of the automobile is at its end. The Earth can’t take it any more, and capitalism has sucked all the blood out of the suckers. Unrestrained class-struggle-from-above has reached its own logical end. Offshoring and credit-card wage-substitution have finally finished laying their rotten eggs.
Contrast this sense of where boondoggles come from with the excellent recent reportage of New Yorker critic Tad Friend on the workings of the corporate capitalist movie studios — where $50 million, by the way, is less than half of what gets spent there on a single movie, a.k.a. “property,” according to Friend.
As Friend reports:
“Studios now are pimples on the ass of giant conglomerates,” one studio’s president of production says. “So at green-light meetings it’s a bunch of marketing and sales guys giving you educated guesses about what a property might gross.
This, of course, means that:
Marketing considerations shape not only the kind of films studios make but who’s in them—gone are lavish adult dramas with no stars, like the 1982 “Gandhi.”
Even within this situation, which is well-known to industry insiders, if not the general public, there is no doubt what corporate capitalist movies are:
Marketers and filmmakers are often quietly at war. “The most common comment you hear from filmmakers after we’ve done our work is ‘This is not my movie,’ ” Terry Press, a consultant who used to run marketing at Dreamworks SKG, says. “I’d always say, ‘You’re right—this is the movie America wants to see.’ ”
Friend finds the resulting imperatives “unexpected,” but nonetheless does a great job listing them.
Springsteen’s song in 1992 was “57 Channels (And Nothin’ On).”
Now, it’s 570, of course.
Why the plethora of themed channels, but the continuing wall-to-wall reliance on pablum, snoozefests, and re-runs? Why is “Spongebob Squarepants” smarter, better-written, wiser, and more relevant-to-real-life than every single new program for grown-ups?
I was recently elected to be chairman of the Independent Film And Television Alliance, and I ran on the platform of lobbying in Washington to educate the lawmakers and FCC that independent art is under assault in this country—and under a pepper, too, but that’s beside the point. Comcast won’t talk to Troma. We’ve been in business for 30 years and have 800 movies, and they won’t talk to us. If we give one of our movies to some middleman at Time Warner or whatever, then they’ll talk to them, so there’s another layer of revenue that we lose.
The limited access to the marketplace is economic blacklisting. If you’re an independent, you don’t get on TV. And in the rare instances that you do get on, you get a fraction of what that very same movie would get if it came in through Fox or Viacom.
Like every other major dimension of market totalitarianism, this one remains unacknowledged in both the mainstream media and the public utterances of the power elite.