Life Under Market Totalitarianism

cartoon of consumer trap

Corporate capitalism is totalitarian. By its very nature, it drives its constituent organizations and primary beneficiaries to pursue activities that, without being centrally planned, lead, in the aggregate, to increasing, increasingly effective rentier-class dictation of both the flow and the details of all three spheres of modern life (paid labor, personal life, and politics).

This was one of the main points made in The Consumer Trap book, published way back in 2003.

Both that book and the point about market totalitarianism have gone over like a lead balloon, of course.

Sociology, the incubator and natural home to such ideas, remains generally dominated by pseudo-empiricism and specifically — on the subject of power and personal life — intoxicated with its “consumption studies” snipe hunt.

Marxian thought, meanwhile, barely exists any more, and, to the extent it does, remains as prone as ever to favoring arcane and/or insane mastications of “what Marx said” over investigation of new ideas and perspectives, no matter how huge and overdue and unfathomed in 1867.

In any event, the fact remains that corporate capitalism yields market totalitarianism, and this process could and should be carefully explored and explained, with an eye to transcending it.

Toward this end, TCT would like to mention this short essay in The Atlantic. Its author, Judith Shulevitz, is onto something. In its own rambling, shambling, yet exactingly micro-planned way, our prevailing social order is doing to the fabric of social life what state totalitarians did in different, cruder ways:

It’s a cliché among political philosophers that if you want to create the conditions for tyranny, you sever the bonds of intimate relationships and local community. “Totalitarian movements are mass organizations of atomized, isolated individuals,” Hannah Arendt famously wrote in The Origins of Totalitarianism. She focused on the role of terror in breaking down social and family ties in Nazi Germany and the Soviet Union under Stalin. But we don’t need a secret police to turn us into atomized, isolated souls. All it takes is for us to stand by while unbridled capitalism rips apart the temporal preserves that used to let us cultivate the seeds of civil society and nurture the sadly fragile shoots of affection, affinity, and solidarity.

Big Business Marketing’s Simple Methods

Big business marketing was a trillion-dollar-a-year juggernaut by the early 1990s. It is almost certainly now a TWO-trillion-dollar-a-year juggernaut.

Big business marketing provides almost all the money for commercial television, which remains far and away the #1 shaper of people’s “free time,” mental databanks, and worldviews in the United States.

Contrary to academic jibber-jab about the complexity of “reading” advertisements, ,as a communications-maker, big business marketing operates almost exclusively via these 4 classic coercive behavior alteration tactics:

1. Lies (of both commission and omission)

2. Flattery

3. Threats

4. Brain-Conditioning (think Pavlov and his use of repetition and titillation to reform mental agendas)

Marketing is now so dominant, these tactics have come to govern not just the ads and promotions, but the actual TV shows, as well. These days, very few prime-time TV shows are NOT 100% intentional button-pushers, with underlying dramatic designs taken wholly from corporate marketers’ radically shriveled and demeaning approach to audiences.