New Media

addiction spoof on Facebook logo

“Facebook might have won already, which would mean the end of democracy in this century,” [Jaron] Lanier said. “It’s possible that we can’t quite get out of this system of paranoia and tribalism for profit—it’s just too powerful and it’ll tear everything apart, leaving us with a world of oligarchs and autocrats who aren’t able to deal with real problems like pandemics and climate change and whatnot and that we fall apart, you know, we lose it. That is a real possibility for this century.”

A major hypothesis.

Nota bene: New media are new, but also not new. Both the incessant expansion of data-harvesting and the shift away from print-dominated media are major marketing (read: corporate capitalist) imperatives.

Instagram and Exploitation

exploitation A small bit of good news: There has apparently been an “explosion of Instagram bashing” since Monday’s announcement by that Facebook subsidiary that it was changing its membership terms. The change, now retracted (no doubt temporarily), read as follows:

“You agree that a business or other entity may pay us to display your user name, likeness, photos (along with any associated metadata) and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”

In Marxian (and also human) terms, this is quite interesting and important, as it would represent the expansion of exploitation — the seizure of the proceeds of unpaid labor-time — into the realm of social media usage. When and if Facebook accomplishes this trick — and history strongly suggests it will, eventually, if it hasn’t already, people who use its “services” will be doing unpaid work for it as users.

POTUS, aka MOY 2012

obama-reagan The line of the week comes from Ad Age Digital, which reports:

Puma, GE, Red Bull, Marc Jacobs, President Obama, and 200 other brands are on Instagram.

Instagram, of course, is yet another vanity-based marketing ploy on what the Robber Barons at Facebook call “the graph,” aka the data mining trick that is “the social net.”

The fact that Ad Age sees Obama, aka MOY 2008, as a mere brand is about as honest and apt a piece of information as you’ll get from the U.S. corporate media.