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Japan

It Works!

Thursday, August 11, 2016 by Michael Dawson

To follow up on our last post: It turns out that, as always, progress is once again being made in the overclass art and science of off-the-job behavioral design. At McDonald’s Japan, thanks to Pokemon Go! tie-ins, “[s]ales jumped 19 percent to 52.7 billion yen in the quarter, the highest in about two years.”

Categories Social Media Tags Japan, marketing, pokemon

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