Public Intelligence

wisdom-signOne theme here at TCT has always been defense of the public against the idea that it is too stupid not to be blamed for the crappy and dangerous nature of corporate capitalist society. While many lefties and apparently most greens accept the “consumer culture” thesis, in which we are supposedly all equally to blame, TCT has always sided with its hero Noam Chomsky, who goes out of his way to keep careful track of the many important ways in which, even in the massively indoctrinated United States, the public is way to the left of its supposed representatives.

The latest piece of such evidence is particularly gratifying, given our main theme here. As reported by Rupal Parekh at Advertising Age:

Think politicians are slimy? Well, according to a new study, what they do for a living is considered more desirable and valuable than what marketing and ad execs do.

The study, conducted earlier this month, was commissioned by Adobe and fielded by research firm Edelman Berland. It included 1,000 participants in the U.S., China and Japan; three quarters of them were consumers 18 years and older and the remaining quarter was made up of a mix of marketing professionals.

Overwhelmingly, the survey respondents agreed that marketing is essential to business — and they agreed that it works. When asked to consider the value of marketing, more than 90% of consumers and marketing professionals responded that it’s a field that’s “strategic to business” and 90% said that marketing is “paramount” to driving sales.

But when asked if marketing benefits society, only 13% of consumers agreed. And compared to other professions, the results were grim. Teachers — despite how little they are often compensated — were valued at the top of the list, followed by scientists and engineers. That’s somewhat to be expected. But what was more surprising was that advertising and marketing ranked below nearly every other profession, including bankers (32%), lawyers (34%) and even politicians (18%).

There was only one profession that ranked lower in the survey, and even that one is just a part of the marketing ecosystem: PR professionals. Only 11% said PR is a valuable job.

According to the study, the majority of consumers –53%– stated that most marketing is “a bunch of B.S.”

The survey even shows marketers themselves aren’t all true believers:

Meanwhile, the results weren’t much better among marketers; only 35% of people who were marketers themselves deemed it a valuable profession in responding to the survey.

Imagine if we had the ability to debate and act upon such views in the political realm…

In the mean time, ponder the rather important fact that the linchpin occupation in corporate capitalism, the one that most distinguishes and facilitates the system, is also the most hated one.

Trends in Unsustainability

capitalist cycle I realize that “financial services” explains some of the number and that the baseline is last year’s anemia, but, nevertheless, this quote from today’s New York Times is worth noting:

“Things are better, but they’re not anywhere near where they need to be to make major inroads into unemployment,” said John Ryding, chief economist at RDQ Economics.

The item that is “not anywhere near enough” to trigger meaningful job creation by the Obama-worshipped, cash-hoarding “private sector?” Last quarter’s 3.2 percent rate of overall economic growth.

So, this is where we’ve allowed ourselves to be taken: A rate of economic growth of the bloated, hyper-distorted, massively wasteful U.S. economy that is wildly, insanely unsustainable in the ecological terms of the 21st century is now nowhere near fast enough to make capitalism do the first, tiniest bit of trickling down.

Such are the wages of letting the overclass buy up everything and impose its supply-side priorities* everywhere. Such is the decrepitude of this outdated, severely dangerous social order.

*“All for ourselves and nothing for other people seems in every age of the world to have been the vile maxim of the masters of mankind.” — Adam Smith, The Wealth of Nations

Obama, Market Fundamentalist

obamapreach Despite his proud proclamation that he has no idea that imperial armies are bad at squashing enraged and desperate guerrillas, the 2008 Marketer of the Year still has people still saying he’s smart.  Meanwhile, here’s his latest claim/statement of policy:

Ultimately, true economic recovery is only going to come from the private sector.”

Jesus!  For Wall Street and car corporations, it’s the biggest give-away in human history.

For unemployed people, “our resources are limited.”

The man certainly has chutzpah.

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