Actor Luke Wilson has an estimated net worth of $30 million. Nevertheless, for some reason, he will soon be fronting the Colgate-Palmolive corporation’s latest effort to use advertising to extend its oligopolistic market share: 42 percent of the global toothpaste market, according to its investor come-on webpage. With the help of fellows like Wilson, C-P uses its power to hawk over-priced, over-hyped, possibly harmful forms of old-tech commodities that long ago hit their right walls of objective improveability.
For this ignoble move, Mr. Wilson hereby receives the highly un-coveted Golden Hicksie.
Colgate-Palmolive? Their gross profit margins on their employment of Mr. Wilson and many other, rather less well-remunerated persons?