Over at the National Basketball Association, the top planners understand their enterprise as being “deliveries of Millennials” to corporate advertisers. This is per Advertising Age, March 5, 2019.
A Golden Hicksie goes to the National Basketball Association, which is about to place corporate advertisements on its jerseys:
If you like both basketball and human freedom, enjoy next season of the NBA. The one after that should be the end of your willingness to pay it any attention, as 2017-2018 will mark the arrival of advertisements on game-day jerseys.
Here’s the lovely explanation, per ESPN:
“It’s manifest destiny,” [NBA Commissioner Adam] Silver told ESPN’s Rachel Nichols last month. “So let’s begin by saying this isn’t going to affect the competition. What we’re talking about is a patch on the jersey. And one of the reasons we want to do it is that it creates an additional investment in those companies in the league … the amplification we get from those sponsors, those marketing partners of the league, who want to attach to our teams and our players. But once they put their name on the jerseys, they’ll then use their media to promote the NBA extensively. That’s probably the greatest reason for us to do it.”
A Golden Hicksie to you, Mr. Silver. Enjoy it.