If you’ve recovered from the ecstasy or agony of your nation-state winning or not winning “medals” (what a grown-up culture we have!) for beach volleyball, mountain biking, rhythmic gymnastics, or 10-meter air rifle shooting, here is some other news of national achievement you might find refreshing. In Australia, the Supreme Court has upheld a new law that strips tobacco corporations of the right to sell their products in containers they fully control. Hence, instead of the being able to use their packages as the last step in their larger marketing effort, cigarette pushers now must put their product in boxes designed by the public:
The response by corporate forces is also quite funny. Lacking any straightforward point to make, they are sounding alarms about the new law’s encouragement of black market cigarette-selling.
It’ll be interesting to see if this change makes a dent in Australian nicotine addiction rates.
Waste, these days, is alleged to be a creature of public, not private, enterprise.
The suppressed fact, of course, is that this is a huge case of excessive protestation. Corporate capitalism, with its scattered McMansions and its 95 percent idle 4,000-pound grocery fetching machines and its omnipresent packaging-for-marketing efforts, is 2/3 waste.
And the waste isn’t confined to the use of materials and space, either. In a nation of billowing, softening, clogging bodies, with vast fields of work needed in reconstructing towns and rehabilitating ecosystems, how sick is this?:
108.616 million people in America are either unemployed, underemployed or “Not in the labor force”. This represents 45.5% of working age Americans.
If you count the “Part time employed for non-economic reasons”, you get 126.8 million Americans who are unemployed, underemployed, working part time or “Not in the labor force”. That represents 53% of working age Americans.
Hey, kids! Guess what nation-state is home to the world’s highest cellular phone bills — by far the highest?
Hint: It’s corporate capitalism’s strongest stronghold, the land where brainwashed drones attend meetings to yell at people about the glories of the world’s most expensive and defective and profitable medical insurance scheme, rather than about the craven, bait-and-switch perpetuation of that scheme…
On Friday, the OECD will publish a report detailing the reality that, comparing similar packages and uses across borders, the USA is almost 5 times more expensive than Finland, and a full 25% more expensive than runner-up Spain. I will obtain the new report Friday and report on the details. Those are virtually certain to show that the American way of deregulation and private ownership equals naked theft in yet another boilerplate modern industry…
In his new book, The Medea Hypothesis, archeologist Peter Ward points out that life can sometimes not only become its own worst enemy, but homo sapiens is now quite obviously acting as the epitome of this “Medea principle,” wildly wrecking its own biological pre-conditions.
At one point, while reviewing “deep ecology” and its argument in favor of preserving as much still-pristine natural habitat as possible, Ward asks:
Who could argue with that sentiment? Conserve. Who besides those beholden to business interests could argue with that one?
But there’s the rub, isn’t it? Not only is our market-totalitarian overclass utterly opposed to the eco-social policies required for progressive human survival and avoidance of another planetary Medean catastrophe, but isn’t the real question which person who resides within a country mile of the levers of power is NOT beholden to business interests?
If we don’t change that arrangement very, very soon, Medea is going to finish cooking our last supper.
Alas, our current Chief Executive, despite election-time product packaging promising the contrary, is revealing himself to be yet another enthralled Keymaster laboring and blocking pitchforks for our still well-entrenched parasitical hyper-Medean extractor class…
Marketing Research: This blatantly undemanded and unneeded product undoubtedly had its origins in weaknesses and fears P&G marketers discovered, at great labor and expense, in focus groups.
Public Relations: After discovering these trivial fears and weaknesses, P&G launched a fake “non-profit foundation” to medicalize the fear of excessive sweating. This “foundation” is the International Hyperhidrosis Society, launched in 2004 with a budget of $945,000 and headed by one of P&G’s former marketing consultants.
And, hey, campers! Guess which product has just won the IHHS’s very first “Seal of Recognition”?
Packaging: While blitzing the public with claims about its alleged concern for the environment, P&G’s wondrous new anti-perspirant also speaks volumes about the huge percentage of corporate packaging that literally serves no purpose beyond marketing trickery. As Advertising Age for March 3 reports:
Most marketers have tales to tell about ingenious ways they’ve saved the planet by reducing packaging.
So why is the hottest segment in deodorants sold in paper cartons that never existed until about a year ago and seem to serve little purpose?
It’s all about justifying that $7 [sic] and up for “clinical strength” antiperspirants, which cost more than double the $2 or $3 for a regular stick of antiperspirant.
“It would appear that the outer carton signals the idea of clinical, high-performance products,” said Kevin Havelock, president of Unilever U.S. A P&G spokesman said: “It serves as the extra real estate to get [consumers] the information we think they need.”
It’s worked well. The Secret product racked up $46.6 million in sales through the 52 weeks ended Jan. 27, according to IRI, and accounted for all of P&G’s 3.1-point share gain.
Unilever’s Degree and P&G’s Gillette followed with their own versions. P&G then rolled an Old Spice clinical product in February. All in boxes.
But all those boxes take a toll. The Dogwood Alliance recently reported that 25% of trees cut down in the Southeastern U.S. each year are for product packaging.