To follow up on our last post: It turns out that, as always, progress is once again being made in the overclass art and science of off-the-job behavioral design. At McDonald’s Japan, thanks to Pokemon Go! tie-ins, “[s]ales jumped 19 percent to 52.7 billion yen in the quarter, the highest in about two years.”
Advertising Age today includes a typically comico-chilling observation from an ad industry worker. Speaking about big business marketers’ growing ability to gather data about cell phone users’ movements, locations, and behaviors, here’s what “Kirsten McMullen, chief privacy officer at mobile ad firm 4Info” tells AdAge:
Marketers and consumers have both become “way more comfortable with location data being used,” Ms. McMullen said.
The punchline and payload?:
[S]he also added, “Consumers remain largely unaware of it.
Of course they do, but it doesn’t stop the professional DoubeThink required for Ms. McMullen to keep doing her job.
Meanwhile, as its design ensures, corporate capitalism continues its bold march toward stronger and better market-totalitarian behavioral engineering:
While 4Info argues that using store visit data to gauge ad effectiveness is less relevant than measuring actual purchase transactions, which the company does for most of its packaged-goods advertiser clients, Mr. Moxley acknowledged the value of mobile location data for measuring mobile ad campaigns.
“The key to the mobile device is it goes everywhere,” he said. “Nobody carries their TV into the store.”
Quite so, and, as TCT always says, history’s state totalitarians must be looking up from Hades purple-faced, jealous over this deniable system’s ability to keep on rolling. Soviet citizens in 1982 would never have blithely walked around with little Brezhnev boxes in their pockets, or would at least have known who they were serving by doing so. Here, it’s “freedom.”