SpySpace, er, MySpace…

I encourage people to quit and avoid so-called “social networking” sites. They are not what they present themselves to be, and to use them is to provide the assholes who own and run them with free marketing information about yourself and your friends and family.

If you doubt this, take a gander at how BBM Asshole Chris DeWolfe, the co-founder of MySpace, which Rupert Murdoch purchased from DeWolfe and his partner Assholes for a half-billion dollars, explains MySpace to Advertising Age:

Advertising Age: How is the new redesign of MySpace supposed to change the way people interact with the site and its brands?

Chris DeWolfe: If you look at the last six months, we’ve added a lot of new features to the site that provide better exposure for brands. MySpace is now up to 73 million unique users. Instead of being considered as “social media” or “social network,” those people who are spending ‘portal’ dollars [i.e., advertising on MSN or Yahoo] are now putting MySpace into that bucket, so the buys are becoming bigger. There’s more sellable inventory on those high-traffic home pages. I would equate our home page more with, say, a Yahoo, where a big, branded advertiser wants to make a big splash, or a big statement. Then MySpace.com becomes a must-buy.

Touching stuff, no? In public, of course, this Asshole will always prattle on about making new places for people to enrich their own lives. Don’t believe it for a second. The only thing these goons are enriching is themselves. Don’t give these creeps any more “sellable inventory.”

“My”Space.com

It preys upon petty vanities. It passes itself off as real human interaction, which, along with corporate capitalism’s #1 form of bread-and-circuses, commercial TV, it helps crowd out in favor of time spent on “marketing platforms.” It is owned by the News Corporation, Rupert Murdoch’s infamous media mega-conglomerate. Its ulterior purpose?

Take a look… The print version of this ad (see the latest edition of Advertising Age) ends by calling myspace.com “the world’s largest targeting platform.”  That, and not any desire to improve human life, is precisely its raison d’etre.  No more, no less.
There you have it.  Corporate espionage as “self expression.” “My” space indeed!

If you fall for this trick, you are feeding the devil, selling your soul for a plastic nickel. Don’t do it.

P.S. It also shows you how “new” the new media are. The hipster creeps who invent and run these things are, if anything, WORSE than the quiz show hucksters who preceded them.