High Arka Called It

don Just received a mass email from Michael Albert announcing that ZSocial is now going to ask for a membership fee:

We sincerely hope even those who don’t yet make extensive use of ZSocial will agree that creating progressive social networking is politically important, and thus worth support.

The TCT view is that “progressive social networking” is what used to be called a “social movement.” You know, those things that actually held meetings and forged shared agendas?

TCT remains quite unconvinced that the twit-dropping personal advertising that Z is trying to bend into something meaningful is a net positive in the extremely embattled effort to create a New New Left.

SpySpace, er, MySpace…

I encourage people to quit and avoid so-called “social networking” sites. They are not what they present themselves to be, and to use them is to provide the assholes who own and run them with free marketing information about yourself and your friends and family.

If you doubt this, take a gander at how BBM Asshole Chris DeWolfe, the co-founder of MySpace, which Rupert Murdoch purchased from DeWolfe and his partner Assholes for a half-billion dollars, explains MySpace to Advertising Age:

Advertising Age: How is the new redesign of MySpace supposed to change the way people interact with the site and its brands?

Chris DeWolfe: If you look at the last six months, we’ve added a lot of new features to the site that provide better exposure for brands. MySpace is now up to 73 million unique users. Instead of being considered as “social media” or “social network,” those people who are spending ‘portal’ dollars [i.e., advertising on MSN or Yahoo] are now putting MySpace into that bucket, so the buys are becoming bigger. There’s more sellable inventory on those high-traffic home pages. I would equate our home page more with, say, a Yahoo, where a big, branded advertiser wants to make a big splash, or a big statement. Then MySpace.com becomes a must-buy.

Touching stuff, no? In public, of course, this Asshole will always prattle on about making new places for people to enrich their own lives. Don’t believe it for a second. The only thing these goons are enriching is themselves. Don’t give these creeps any more “sellable inventory.”