Terracycle: Greenwashers All the Way Down

When “eco-capitalists” get involved, the level of dishonesty inherent in capitalism goes up. Facts not mentioned in ordinary corporate operations turn into active, heavily researched tricks and deceptions.

Consider Terracycle, the scam being run by college drop-out Tom Szaky.

Terracyle claims to be an “upcycler,” purportedly taking used products and packages and making them into supposedly “green” new products.

Of course, though you’d never know it from the fawning coverage it receives in the capitalist press, the operation doesn’t withstand the slightest scrutiny, even from the outside.

Consider the product by which Terracycle got itself off the ground — garden fertilizer sold in re-used soda bottles. The obvious two questions about this stuff? First, what happens to the empty bottles after the fertilizer is gone? Second, given that Terracycle is a “partner” with both Coca-Cola and Frito-Lay/Pepsi, isn’t Terracycle actually yet another device for pre-empting bottle bills, to say nothing of its role in preventing people from questioning the explosion of plastic drink packaging in the first place?

Meanwhile, consider the degree of green-ness of this:

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