Farewell to an Empty Soul

Lee Clow image Very sorry, but TCT just has to ask it: At what point did he drop the “n”?

The marketing press just now is abuzz over the retirement of Lee Clow, the Chiat/Day agency bigwig whom Advertising Age breathlessly describes as “the creative mind behind ads like Apple’s ‘Think Different’ and Adidas’ ‘Impossible is Nothing.'”

Marketing honchos provide an interesting window into the psychopathology of excessive privilege. Having spent their years creating particularly shameless forms of propaganda, they are usually, upon such occasions, extra loquacious about their own endeavors.

To celebrate his own retirement, Mr. Clow, who obviously fancies himself something of a hippie/rebel, has released a “love letter to advertising.”

What’s in it? Apart from triteness and narcissism, very, very little.

Fascinating, meanwhile, that the big farewell of a supposedly major brain who retires the same week as scientists warn about the impending extinction of all insect life on Earth has nothing to say about the various wider effects of an industry that exists to “make people…maybe even buy something.”

History, should we figure out how to continue it, is very unlikely to smile upon the solipsism of such multi-millionaire clowns.

Meanwhile, it would be interesting if we were somehow able to debate how much creativity really went into “Think Different” and “Impossible is Nothing.” Doesn’t seem all that impressive, does it?